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[Workshop] 30 Ideas in 30 Minutes

aka, how to story mine like a journalist.

Welcome to The Content Brief 💼, a club for making meaningful work without burning out—delivered in brief, straight to your inbox. 

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Part of the club? Welcome back! Hit that little heart to let me know you’re here. ◡̈


⏪ Last time, a creator Briefing with

. That’s here.

⏩ Today, a workshop to freshen up your Content Idea Bank. 🪄


🗓️ Mark your calendar…

🗺️ November 8, 11 a.m. PST (see your time zone here) | [LIVE Event] Annual Content Roadmap Retreat to create your roadmap for 2025—the foundation for your content planning all year. (This event is a gift to paid club members as a thank you for your support in this space!)


There’s this idea I’ve been obsessed with lately.

I was strolling down Main Street at Disneyland, coffee in hand, pushing my double stroller, naturally, and the concept was on loop in my head:

Creativity doesn’t just happen—it takes development.

It’s not about waiting for a fairytale moment of genius. Creativity thrives on intention. There’s a system involved. Even Disney uses a process called imagineering, where ideas are explored through three lenses: the dreamer, the realist and the critic.

Love it. ✨

When I give myself space to dream, research and engage in conversations, that’s when the best ideas flow.

We’re probably not that different:

You probably crave more time and structure to develop your ideas, too.

If that’s you …

… then yes, block out time for it.

AND YET …

Classic “Hi, I’m the problem” sitch: It’s so tempting to just sit down at a blank document and expect the magic to happen, right? 🙃

⬆️ Me to me, often.

Maybe you can relate.

Enter my go-to idea-mining system. ✨

I have three methods I lean on to generate new content ideas—and I’ll be walking you through them in this all-new workshop. In just 30 minutes, you’ll have 30 ideas ready to go.

PLUS, I’m debuting a brand new Content Idea Bank template, complete with a tutorial, so you can set yours up today and keep the ideas flowing.

Just pop your email in the box below to subscribe, and you’ll get the template and set-up tutorial video delivered straight to your inbox. 💌

Start organizing your ideas today:

💁‍♀️ If your idea bank (and your creativity) could use a ~*to the salon*~ moment …

... hit play on the workshop above.

Rooting for you,

Thank you for being here! I pour a lot of love into this space and I hope you can feel it. It wouldn’t be the same without YOU! 🫶

⚡️ If you liked this workshop, you’d love being part of the club. Join The Content Brief, a club for solo creators seeking *real-life approved* content management.

Here’s to embracing less noise and more purpose in our words and work.

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