🗺️ Will your 2025 newsletter drive real results ... or just fill space?
Live annual planning event happening Nov. 8.
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⏪ Last time, the first-ever drop in a new guided audio planning series, The Monthly Edit. That’s here.
⏩ Today, your invite to create a content roadmap for 2025 live with me next week!
Let's play a little game.
Imagine it's December 31, 2025. If someone were to click open your newsletter archive, copy ALL your posts from the year, paste them into a single document and read them start to finish...
What story would they find?
Would they see three or four clear, powerful themes that transformed their journey from struggling to succeeding?
Would they understand exactly why YOUR newsletter deserved space in their inbox over the dozens of others in your niche?
Would they feel compelled to buy from you based on your content alone?
Would the value you deliver be unmistakably clear?
If you hesitated on any of these questions, you're not alone.
Look at Shark Tank as a case study. You know how those entrepreneurs get absolutely slashed by the sharks when they can't nail two critical things?
>>> Their pitch and their numbers.
Your newsletter is your ongoing pitch to your audience. Every issue either strengthens or weakens your position in their minds.
And yet...
Many creators approach it like throwing spaghetti at a wall:
Writing whatever comes to mind that week
Hoping something sticks
Wondering why their engagement keeps dropping
Struggling to convert readers into paid subscribers or customers
Here's the truth: If you can't clearly articulate why someone should read your newsletter and how it will transform their life or business... well, Houston, we have a problem. 🤷♀️
And no, you can't just outsource this to an AI tool.
Your newsletter is your direct line to your audience. It's too important to leave to chance.
That's exactly why I created the 2025 Annual Content Roadmap Retreat. ✨
I can’t help but teach what I’ve learned from nearly 20 years of strategizing content in my day job.
This isn't just another planning session. It's an intensive ~2 hour workshop where we'll:
Deep Dive into What's Working (and What's Not): We'll analyze your current approach with fresh eyes, uncovering hidden opportunities and identifying energy drains you can eliminate.
Quarter-by-Quarter Strategic Planning: No more throwing content at the wall and hoping it sticks. You'll walk away with a clear, actionable roadmap for 2025 that builds trust and authority.
Core Theme Assessment: We’ll revisit your content themes to reassess how you are driving transformation for your readers.
Workflow Optimization: We'll create sustainable systems that work with your natural rhythm and energy levels (goodbye, Sunday night scramble!).
By the end of our time together, you'll have:
A comprehensive content roadmap for 2025
Clear quarterly goals and milestones
Efficient workflows that fit your real life
A growth plan to reach readers at different stages of their journey
A support network of fellow newsletter creators
Renewed enthusiasm for your publication and the conversation you are leading
So …
Should I save you a seat?
If you’re slammed next week, I get it. Know I’m not into fluff. Take it from them:
I vow to make it worth your time. 🫶
Don't let another year go by without a clear strategy for your most valuable marketing asset.
Ready to reimagine your newsletter for 2025?
Don’t miss it. Your ticket in is your paid membership as part of the club! ⚡️
Rooting for you,
I can't remember what time the annual planning event is supposed to happen and I really want to attend live. Help!