Time to choose your focus
+ thoughts from LA. ❤️🩹
A “CONTENT BRIEF” IS TYPICALLY A LONG DOCUMENT THAT HELPS GUIDE A WRITER AS THEY CREATE. THIS, HOWEVER, IS ONE ACTIONABLE TIP AT A TIME—IN BRIEF—TO HELP YOU GO FROM FRAZZLED CONTENT CREATOR TO CONFIDENT CONVERSATION LEADER. ⚡️ JOIN THE CLUB.
⏪ Last time, finding the patterns in your content. That’s here.
⏩ Today, writing your focus statement.
📣 Club Members: Office Hours is happening this Friday, Jan. 17 at 12 p.m. PT in our club chat. Find your timezone here and bring your conversation territory questions.
Does your to-do list mirror a battle strategy this week?
As someone who lives in the Los Angeles region—and works for an international nonprofit engaged in the immediate response—I’ve been somewhat in the heart of the wildfire disaster’s wake.
Thankfully, mercifully, my family is not in an evacuation zone, though I know many who are—many who’ve lost their homes, and many who still can’t return home.
It’s been a week.
I went on a police ride-along through areas ravaged by the Eaton Fire and shared some of that ride on the podcast I host as part of my day job.
Annnnd luckily for me, I had this week’s newsletter for The Content Brief mostly written before my schedule filled up with demands. * pats back * Hopefully, you’re enjoying these intentionally bite-sized entries with simple action steps to help you take control of your content.
As I said in the podcast, maybe you can do for someone what you wish you could do for everyone. A little bit really does go a long way.
Onward, friends. ❤️🩹
The past two weeks, you've mapped your topics and uncovered your patterns. Now comes the exciting (and maybe a little scary) part—choosing your focus.
I know. The "shoulds" are probably screaming right now:
"But shouldn't I talk about everything in my niche?"
"What if I miss opportunities?"
"Shouldn't I keep my options open?"
Here's your permission slip: You don't have to be everywhere or talk about everything.
In fact, the most impactful creators lead specific conversations, not general ones.
Grab your pattern insights from last week and complete this statement:
"While others in my niche talk about [common topics], I help [your specific people] with [your unique focus] because [why it matters to you]."
For example, here's mine:
While others talk about growth strategies and viral hacks, I help thoughtful creators lead meaningful conversations without burnout because it’s curious conversations that create genuine connection with the right community.
💬 JOIN THE CONVERSATION 💬
Drop a ⚡️ and share your statement. Let's celebrate choosing our conversations!
Next week: Turning clarity into action.
Rooting for you,
xx Christin
🗓️ Ready to turn this focus into consistent content? Our first live office hours is this week! Save the date January 17 at 12 p.m. PT to chat about your conversation territory.
🗺️ Explore The Content Creator’s Roadmap—eight steps to meaningful content without the burnout. It’s the journey we’re on all year here at The Content Brief.
🎉 Join the club this month and you'll also get my Content Clarity Kit to transform scattered ideas into clear content. It’s one of this month’s member perks!
We’re covering what it means (and how) to find content clarity all month, including the surprising patterns in your content and what they reveal, a template for finding your focus and methods for turning your clarity into action.
Paid club members can also expect:
→ Content Clarity Kit (link below!) to transform scattered ideas into clear content with the Territory Mapping Template, Clarity Tracker, Focus Framework and Edit Checklist.
→ Live Office Hours Session for real-time feedback on your conversation territory.
→ January Guided Monthly Edit Workshop to solidify a content territory that feels natural and sustainable.
Plus, quarterly planning parties, ready-to-use content frameworks and ongoing support—all year!
Grab your Content Clarity Kit here and use it as your workbook throughout the month: