That thing you do? It matters more than you think.

The Conscious Connection Method Step 3: Competence

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⏪ Last time, the magnetic pull of creating what you know to be true. That’s here.

⏩ Today, how to share what you know in a way that genuinely helps others.

This post is part of The Conscious Connection Method series, your guide to creating intentional content that connects with your community. Find more here.

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I don't know when we decided that sharing our knowledge meant we had to be the ultimate authority on everything.

📜 "I need more certifications first..."

😅 "Someone else already covers this topic better..."

👀 "But I'm not really an expert..."

Don't get me wrong—I love deep expertise as much as the next chronically ~online~ person. But here's something I've learned after working with so many thoughtful creators:

The most compelling voices aren't necessarily the most credentialed—they're the ones who've learned to trust their earned wisdom.

I still sometimes catch myself thinking, "Oh, but I'm not really an expert..." right before sharing something I absolutely know from experience.

Impossible standards of expertise hold way too many of us back.

And here's what we miss: Your perspective isn't just opinion—it's informed by your unique combination of experience, education and earned wisdom. That's what makes your content impossible to replicate.

It's time to stop thinking about competence as:

❌ Knowing everything

❌ Having every credential

❌ Being the ultimate authority

Instead, think of it as the proven foundation that supports your perspective. Your point of view matters because it's built on real experience.

Own the Expertise that Informs Your Perspective

Now that you've identified your natural conversation territory and developed your conviction, it's time to own the expertise that informs your perspective. Every content idea should pass through this filter:

• Clarity: Do I care about this? Do my people care about this?

• Conviction: Is my point of view clear and meaningful?

• Competence: Why am I uniquely qualified to lead this conversation?

Start here:

1. Map Your Expertise

• Return to your Conviction Statements and for each perspective you identified, ask:

  • What experiences shaped this belief?

  • What results have you achieved?

  • What problems have you solved repeatedly?

  • What unique approach have you developed?

2. Document Your Proof

• For each area, list:

  • Direct experience and outcomes

  • Education and training

  • Client or customer transformations

  • Systems you've developed

  • Problems you've solved uniquely

  • Lessons learned through trial and error

3. Connect the Dots

• Show how your expertise informs your perspective:

  • What makes your approach different?

  • How has your experience challenged conventional wisdom?

  • What insights have you gained that others might miss?

Remember: Your competence isn't just about what you know—it's about how your unique experience shapes what you know to be true. ⚡️

💬 JOIN THE CONVERSATION 💬

What experience do you have that most people wouldn't expect? How does it inform your perspective?

Rooting for you, always.

💌 P.S. Ready to own your expertise with confidence? As a member of The Content Brief, you’ll get the The Conscious Connection Method Workbook to help you create intentional content that connects with your community.