Your 2025 needs a content roadmap
My go-to checklist for a winning content roadmap (& retreat link).
Welcome to The Content Brief 💼, a club for making meaningful work without burning out—delivered in brief, straight to your inbox.
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⏪ Last time, why your newsletter is your ongoing pitch to your audience, and how to approach it. That’s here.
⏩ Today, the framework that helped me turn random acts of content into a meaningful roadmap.
Whether you're itching to generate more subscribers or grow your revenue-driving potential, the path's the same.
~ cue drumroll, pls 🥁 ~
Build a GREAT annual content roadmap.
Gather round, (brief) storytime incoming…
Not long ago (ok, almost 20 years ago), I was named managing editor of a quarterly print magazine for an international nonprofit. When I say I inherited a chaotic content stream, that is putting it mildly. I knew it had the chance to be a powerful, strategic asset. But it needed a clear plan and a clear workflow. And I’d been trained in journalism—in doing the reporting and writing and submitting on deadline.
Welp. Game on. I got to work studying every ounce of content strategy and systems planning I could find. 🤓
⏩ Fast forward? I landed on the bones of a framework I still use today to align content with bigger goals.
And spoiler? The framework equally applies to your newsletter.
So? ✨ In the sparkly spirit of the holiday season and giving (which officially starts after Halloween wraps; I don’t make the rules)…
...I'm handing over that EXACT framework that helped me turn random acts of content into a meaningful roadmap.
Here's the path to making a strategic newsletter (aka your annual content roadmap):
Define your current newsletter reality (metrics, engagement, subscriber feedback)
Uncover your most compelling content themes
Dream up the perfect year to come
Align your newsletter to drive specific outcomes
Draft the roadmap for sustainable execution
Now, here's the kicker:
If you'd like a little group support charting this framework for your newsletter (bc execution is everything, you know this!)... that's what my Annual Content Roadmap Retreat is for.
This live ~90-minute workshop isn't about creating a *perfect* plan—it's about gaining clarity and confidence in your intentional newsletter strategy for 2025. Come ready to think deeply, challenge assumptions and map out a compelling future for your most meaningful work.
And it’s this Friday, Nov. 8, at 11 a.m. PST!!
Sound good?
Here's your next step. ➡️ Join the club here for your free ticket in. (As an annual member at just $50 a year, you’ll also have a ticket to each Quarterly Content Planning Party where we get more tactical in your content planning for the next 90 days). 🎉
Then, find the retreat live access link and pre-homework below.
Rooting for you,
