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This post kicks off a special 5-day event for members—the Done in Days: Content System Sprint! By the end of this week, you’ll have a working content system—a complete content command center to house your workflow and turn your method into momentum. 🪄
Time to spring clean your content system!
We recently worked through The Conscious Connection Method and the foundational work of finding your conversation territory, developing your unique perspective and more.
But where do you actually house all this brilliance?
Enter: Your content system—a complete content command center to house your workflow and turn your method into momentum.
And we’re setting it up together this week, day by day. ⚡️
Ready to turn your content clutter into a beautifully organized system? Here’s how this works:
Over the next five days, I’ll show up like this in your inbox with short, impactful tasks to help you build a content system that works with your natural creative flow, captures your best ideas and helps you create consistently without the overwhelm.
You can DIY your own content system as we go in whatever project management tool you prefer, or you can skip right on ahead and grab my done-for-you template. It’s normally $57 but available for $37 during this week’s content sprint! (Want to see inside? Get the full tour here.)
Ok, logistics done. ✅ Let’s get to it!
Not a member of The Content Brief? What are you waiting for? Join us and go from frazzled content creator to confident conversation leader, starting with this Done in Days: Content System Sprint!
Alright, friend. Before we dive into tools and templates and all those tactical things, we need to start with something more important—your direction.
Think about it this way: even the fanciest car with the most powerful engine won't get you where you want to go if you don't know which way to point it. That's exactly what we're figuring out today—where to point your creative energy. 🎯
So many creators struggle with scattered content and inconsistency not because they lack ideas or talent, but because they've never clearly defined where they're heading. Let's fix that today, shall we?
Get Clear on Your Direction
First, we need to clarify what you're really after with your content. It's totally fine if this feels a bit foggy right now—that's why we're here!
Let's start with the big picture. Content direction typically falls into two categories:
Goals are broad outcomes, like becoming known for a specific perspective or building a loyal community.
Objectives are the tactical elements that help you reach those goals, like consistently publishing thought-provoking pieces or engaging meaningfully with your community.
Having this clarity helps transform your scattered ideas into meaningful content. When you know exactly what you're working toward, deciding what to create (and what to skip) becomes so much easier!
Choose Your Primary Goal
I know it can be tempting to chase multiple goals at once (we're ambitious creatives, after all!), but trust me when I say that focus is your friend here. When you try to accomplish everything, you often end up achieving nothing.
So let's pick ONE primary goal for the rest of this year. You can always adjust later if needed, but having a clear priority will make every other decision so much simpler. 🏆
Here are some common content goals to consider:
Build Authority: Becoming recognized as a trusted expert in your field, measured by audience growth, content references and speaking invitations. This goal focuses on establishing your credibility and expertise through consistently valuable content.
Drive Engagement: Creating content that sparks conversation and meaningful interaction, measured by comments, replies and substantive discussions. This goal prioritizes building a two-way relationship with your audience rather than one-way broadcasting.
Generate Revenue: Monetizing your content directly or indirectly, measured by product sales, service bookings or sponsorships. This goal aligns your content strategy with clear business objectives and income generation.
Grow Community: Building a connected group of like-minded individuals around your content, measured by subscriber count, community participation and collaboration opportunities. This goal focuses on creating belonging and connection among your audience members.
Create Impact: Helping your community make meaningful changes, measured by testimonials, implementation stories and transformation examples. This goal prioritizes the tangible difference your content makes in people's lives or work.
Something Else: A custom goal that might combine elements of the above or represent something entirely different that's personally meaningful to you.
Which one resonates most deeply with you right now? What would make the biggest difference in your creative work and business? There's no wrong answer here—just what's most important to YOU.
Now let's make this goal actionable with some specific objectives.
Set Your Tactical Objectives
Goals feel motivating, but objectives are where the magic happens. 🪄 They break down your big ambition into manageable pieces that you can work toward.
Aim for less than five tactical objectives that directly support your primary goal. These should be specific, measurable and have a timeline attached.
For example, if your goal is to build authority, you might consider objectives like:
Idea Implementation: Transform [X] captured ideas into finished pieces monthly.
Audience Growth: Grow subscriber base from [current] to [target] by [date].
Speaking Invitations: Book [X] speaking engagements by [date].
The key is to make these objectives concrete enough that you'll know when you've achieved them. Instead of "post more consistently," you might say "publish one newsletter every Tuesday by 10 a.m."
What specific objectives will help you reach your goal? How will you measure progress?
Finally, rank your objectives from highest to lowest impact. This isn't about which ones are easiest or fastest but about which ones will make the biggest difference in achieving your goal.
Sometimes, the objectives that seem small can actually be the most powerful. Consistently showing up weekly on one platform, for example, will move the needle more than launching on three new platforms at once.
🆘🛟 Feeling stuck? Try using Chat GPT or Claude as a brainstorming partner. Follow along with this bonus prompt to help discover your content direction.
You've Got Direction!
And just like that, you've got clarity! You know what you're working toward and which objectives matter most. This direction will be the foundation for everything we build in the coming days.
Remember: We're not just organizing ideas—we're building a system that helps you consistently share your unique perspective with the world. Your content isn't random—it builds on your purpose.
Update Your Content Hub
Time to make those goals and objectives visible in your content hub. If you’re using my template, here’s what to update today:
What's Coming Tomorrow
Tomorrow in Day 2, we'll build on this foundation by developing your content pillars—the core themes defining your work. These pillars will make content creation so much easier by giving you clear territories to explore.
Until then, keep reflecting on the direction you've set today. Notice how having this clarity already makes you think differently about your content. That's the power of purpose! ✨
I can't wait to see how your content system takes shape. See you tomorrow!
P.S. Have a question? Drop it in the comments below and I’ll be there to help you out!
