You made it! I’m so glad you’re here.
The Content Brief is your roadmap to sustainably creating valuable content *without* the overwhelm—delivered in brief, straight to your inbox. 💌
It’s where curiosity finds community. Join the club for next-level support. 🫶
What do I get if I join?
If you’re a creative willing to set aside “having all the answers” 🤖 in favor of being curious about a thing and leading that conversation via your content, you’ll love it here…
Grab your club pass for just $50 a year (that’s ~4/month) and get:
Actionable posts to help you lead a conversation via your content, building a body of work as you go, The (real-life approved) Content Brief way.
Access to an expert-led quarterly content planning party to help you plot out your content for the next three months (and actually get it done).
A place to ask your specific content questions and get editorial support so you can deliver real value for your community.
A venue to share your work and engage with a community of creatives helping each other be more effective writers, editors, publishers and publicists—even when you’re a team of one.
Join The Content Brief and let's craft something extraordinary together. 💌
Free subscribers are valued, too, and get:
Actionable posts, including the Creator Briefings and monthly Content REPORT.
As a bonus, I send all subscribers my FREE Content Idea Bank template and video tutorial to help you set up a digital filing system and get swirly-eyes OBSESSED with pocketing your tidbits, inspirations and ideas inside. ✨
COMING SOON!! The Briefing Room
Get a one-year VIP seat to next-level content mastery, including:
Everything in the paid membership
The essential Sustainable Content System mini-course that lays out the simple steps to build a content production system and create a high-quality newsletter that works for you.
The annual Sustainable Content System Dashboard template that is ready for you to start using now to easily manage your new, sustainable workflow.
The annual Promotional Calendar Roadmap workshop so you have a high-level plan for the year to build your content on.
A monthly done-for-you action plan to maintain a healthy content system, including step-by-step guidance to revise and refresh one focus area, from conducting a content audit to refining your content “sweet spot,” writing more engaging opening hooks or updating your welcome emails.
A members-only forum to network and get support from other Substack creators.
Don’t hide behind what you think you should say. Let’s explore what you actually care about and the conversations you are meant to lead. That is real value.
Your ideas, your work, YOU deserve support. Don’t go it alone. ✨
Why should I subscribe?
There’s a whole lot of noise out there … it’s easy to feel caught in the eye of the content storm. 😵💫 But it’s time we go beyond the surface and reframe “creating content” to what actually builds community: Curiosity.
Providing value doesn’t mean having all the answers. Creative work that inspires an audience and builds a community (and brand/business) does not require anything stunt-like, viral or wildly innovative. Instead, you need questions, curiosity—a yearning to explore. It means being willing to lead the conversation, to invite us along the journey of an idea by vetting your convictions in real time—by creating a body of work pressed through the lens of your premise. It means integrating a posture of curiosity and the practice of creation as a filter to make meaning in your work and life.
Join me in reclaiming curiosity as the guiding force for connection. I’ll offer strategies and resources for *real-life* content management while focusing on helping you lead the conversations you are meant to lead.
Experience has shown me that small, consistent, curious action creates impact. When you join this club, you’re joining like-minded creatives willing to set aside “having all the answers” in favor of being curious about a thing and leading that conversation via your content—and in a simple, sustainable way. 🪄
This is the place where curiosity finds community.
Hi, I’m Christin!
True story: I had dreams of becoming that female journo lead in pretty much every 2000s romcom. And had stacks of everything from Seventeen to Newsweek lining my bedroom. 💁♀️
With a master’s in specialized journalism and nearly two decades of international nonprofit communications and content marketing experience, I also taught journalism and communications for several years as an adjunct professor.
I’ve spent the past ~20 years helping hundreds of people show up and share their stories while organizing many moving pieces of a content operation. Now I’m sharing everything I’ve learned through this community to help you show up with purpose and connect.
You’ll find many of my stories come from my ongoing experience working in content marketing and raising three boys outside Los Angeles.
If you know it’s time to get curious and take control of your content—welcome. 🫶
Let’s get you on your way to what you really need…
P.S. Want to share The Content Brief with a friend so you both benefit?
Get free membership credit when you invite your friends to The Content Brief! When you use the referral link below or the “Share” button on any post, you’ll get credit for any new subscribers. Send the link in a text, an email or on social media and make your membership free. Plus, you’ll be helping me help more creatives like you. Thank you for the support!
