Welcome to The Content Brief 💼, your roadmap to creating a newsletter you love *without* the overwhelm—delivered in brief, straight to your inbox.
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⏪ Last time, Lucy Werner shared how to hype yourself and generate your own buzz. That's here.
⏩ Today, why you’ll benefit from attending The Content Spark Summit June 27.
Let’s be real for a sec, ok? —
It is noisy out there. 😵💫 Everywhere you look, every industry, every business, every niche, every creative is posting content. And the advice is plentiful:
Have a presence!
Show up consistently!
Add VALUE!
And while, yes, there is merit to some of that advice, I think it’s important to note that just because you’re hitting publish does not mean the people will come.
After years of showing up online, finally, bit by bit, it clicked...
When you create and share in any format, you are inviting others to connect.
➡️ Engaging content is framed in a community-first mindset—everything should be *exciting* for you to share and *relevant* to your audience.
That’s content that’s rooted in value first. ⚡️
I’m hosting The Content Spark Summit and you’re invited because I don’t want you to live another moment feeling like you have to be visible and consistent and endlessly pReSeNt until your brain melts in the name of content.
From understanding the importance of engagement to creating a content strategy you can’t wait to show up for to fostering genuine connection and leveraging your unique expertise and experience—this event’s 14 expert speakers are spilling the beans!
❌ It’s time you realize you do NOT have to be on a content hamster wheel of doom, clenching your jaw just hoping someone sees your post.
✨ It’s time to learn how to show up in a way that earns someone’s attention, trust and connection.
✨ It’s time to make sure you know how to succeed with the available tools.
✨ It's time to put systems in place that support YOU and your big dreams.
Figuring all that out on your own? It can be so hard! (And time-consuming.)
But I’ve got your back: The Content Spark Summit is a one-day crash course tailor made for you.
So let’s meet up June 27. Come on over and grab your seat, whip out your favorite notebook, and fill up a mug of your favorite liquid—let’s chat about content that connects.
I'll be in my inbox today and I'd love to answer any questions you might have! Just hit reply. 🫶
For more:
💌 Subscribe to The Content Brief and get my Content Idea Bank and set-up tutorial free.
🎉 Join the club for help simplifying your content (including access to an expert-led quarterly planning party!).
📩 Forward this to a creative friend who could use a roadmap to creating a newsletter they love, too.
Thank you! I pour a lot of love into this space and I hope you can feel it. It wouldn’t be the same without YOU! 🫶
Folks are asking for a schedule - do you have a link to that lovely?