Ease creative friction with strategy

Goodbye content chaos. 👋

Welcome to The Content Brief 💼, a club for making meaningful work without burning out—delivered in brief, straight to your inbox.

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⏪ Last time, the Annual Content Roadmap Retreat to plot your 2025. That’s here.

⏩ Today, what it takes to show up and earn someone’s attention.

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Want to get noticed? Liked? Praised? Read? Opened? Followed? Respected? And—dare I say it—visible without being endlessly pReSeNt until your brain melts?

Want to grow your subscribers? Make readers love you? Make “sales” feel approximately 10,397% easier? Not have to dance and pray to the algorithm gods?

Want your content creation to feel *fun* again? To be a joy? To feel easy? To be something you actually look forward to doing every week?

Good. Now I can tell you the horrifying truth. 👀

None of that happens because you create meaningful work. (Although, you DO.) None of that happens because you're brilliant. (You are, of course!) None of that happens because you've set up your Substack and Stripe and you're clearly a competent human being who should be read by the masses.

And ~ drum roll ~ none of that happens because you've been clenching your jaw and painfully hitting publish at the perfect times! On the perfect days! With the perfect headline!

Because here's the truth about creating a newsletter or podcast or video or any type of content you create:

Nobody opens their laptop and knows exactly what to say at that exact moment to make showing up feel easy.

Showing up in a way that's spacious and ease-filled, that makes you the go-to voice in your niche, attracts quality subscribers and drives consistent revenue—starts well before you sit down to write.

Showing up to earn someone’s attention takes a strategy and a system.

So whether you're just starting to create or wanting to make a bigger impact with your work, the more you can remove the friction, the more creating will become something you look forward to.

And that's the first step.

Rooting for you,

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Speaking of strategy! I am happy to report the Annual Content Roadmap Retreat is now available for you on demand. 💫

[REPLAY] The Annual Content Roadmap Retreat

This isn’t just another “post more content” workshop. This is your chance to develop a strategic roadmap that makes your newsletter work for you.

Hit play on this 90-minute intensive and you’ll learn my signature process for removing the friction and creating in a way that builds real connection—while respecting your time, energy and sanity. 🫶

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⚡️📣 P.S. We’re on the brink of some exciting shifts here at The Content Brief, and I’d love to get your insights as I shape what’s next. Consider this your hand-delivered invitation to complete this short survey and help shape this club as we step into 2025. This survey is your chance to make a real impact on what I add, offer and improve on from now into the New Year. ** And as a thank you, if you leave your email you’ll be entered to win a ✨ penspirational prize package ✨ sent straight from my desk to yours with love. **

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