Bringing it all together | Challenge Part 6

Master Your Message: Define & Document Your Writer's Voice

Welcome to The Content Brief 💼, a community designed to help you take control of your content with a strategy and system to make it feel simple. It’s less “how to succeed on Substack” … more *how to stay sane* as the Editor in Chief of your content.

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⏪ Last time, deciding how you will deliver your message, your style. Find that here.

⏩ Today, bringing it all together with your brand bio.

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You did it! You’ve made it to the end of our challenge to better Master Your Message. You’ve articulated the who, why, what, how and personality of your writer’s voice and style, spending time reflecting on and drafting each element so now you have a working Writer’s Voice and Style Guide for your publication. 

That is a huge win! 🏆

At each stage, the questions have pushed you to really stop and think about your publication and what you’re building. Hopefully, you’ve been able to let those questions prompt your thinking, make decisions and get drafting. 

Keep your Style Guide as a live document to reference, return to, review and revise often. Your messaging will grow with you. It should. (And that’s why it’s housed in an easy-to-update Google Doc.)

So, let’s wrap things up, shall we?

Finally, it’s time to draw from everything you’ve drafted so far to complete your writer’s brand bio—a concise overview statement for your Substack.

Step 1: Reflect on the following

Revisit everything you’ve explored to date, including:

• Who you help

• What you do

• How you do it differently

• What solution or transformation you bring about

Then use it to write your own writer’s “brand bio” using this template:

[Your Substack name] helps [who - the target audience] [do what - the desired outcome] through/by/with [how - your differentiators] so that/because [why - your solution or transformation].

Step 2: Share in the comments

📣 I’d love to hear from you. Head to the comments and join in!

• What’s your Substack publication? Drop a link!

• Share your brand bio!

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Grab your Writer’s Voice & Style Guide template

When you click the link, you will see a "read-only" version of the template in GoogleDocs. Click "Make a copy" to create your own copy to edit and customize. I keep this guide in my bookmarks bar for easy access and to serve as a constant reference and filter for everything I create.

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Thanks for reading! I’d love to hear in the comments if this resonated or if there’s something you’re going to try. Seriously, drop a comment or hit reply. I'd honestly loooove to hear from you. Typing into the void isn't nearly as fun as interacting with a real human—you! 🫶 

For more: 

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📩 Forward this to a creative friend who could use more ease in their content. 

Thanks! I pour a lot of love into this space and I hope you can feel it. It wouldn’t be the same without YOU!