The Content Brief

The Content Brief

Share this post

The Content Brief
The Content Brief
April planning party is live!

April planning party is live!

Your monthly content strategy session + AMA.

Mar 26, 2025
∙ Paid
7

Share this post

The Content Brief
The Content Brief
April planning party is live!
2
1
Share

Your midweek dose of content clarity, delivered in brief to help you go from frazzled content creator to confident conversation leader. ⚡️ Subscribe here.


⏪ Last time, your invite to a 5-day content system reset starting Monday. That’s here.

⏩ Today, we're working together to plan and solve our content challenges.


It's a simple truth that changed everything for me:

Creating content people actually connect with isn't about posting more—it's about leading the right conversations from a place of genuine energy. ⚡️

Turns out? It's some of the best insight I've ever applied to my content practice.

Because when you create from the intersection of what genuinely matters to both you and your audience, content stops being a chore and starts becoming a meaningful exchange that energizes rather than drains. ✨

Want to stop ghosting your audience when you burn out? When you build systems that honor your natural energy cycles instead of forcing constant creation, you show up consistently without the exhaustion.

Want to create content that actually resonates? When you lead with what naturally lights you up instead of what you think you "should" talk about, your audience feels that authenticity and engages more deeply.

Here’s what I know: Sustainable creation comes from connection, not collection. Quality over quantity. Purpose over pressure.

And that's exactly why you’re invited to our asynchronous April Planning Party! 🎉

➡️ Part 1: Practical Planning

Follow along below for my guide to a clear, actionable content planning approach that balances strategy with simplicity. I call it the 3P Content Planning Framework:

1. PULSE: Map your natural energy patterns and audience needs for April

2. PLAN: Identify your core conversation territories for the month

3. PRODUCE: Create your sustainable content system

➡️ Part 2: Problem Solving

Pull up a seat in my editorial office (aka, the comments below)…and ask me anything!

Have a question about managing your content? Facing friction in some aspect of your workflow? Unsure about an upcoming headline? Drop your question here anytime this week.

And then … look around! If you can answer someone else’s question, jump in. Showing up online can feel lonely—but it doesn’t have to. In fact, you’re not alone because you’re here!!

So ask and answer away. I’ll see you in there! ⚡️

This monthly Planing Party is for members of The Content Brief. Not a member yet? Join us!

Finally, remember that the most valuable content comes from the intersection of what energizes you and what serves your community. Let's find that sweet spot together.

Looking forward to planning with you!

Rooting for you,


This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Christin Thieme
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share